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Woke croaks: “peak woke” has passed

Economist Podcasts

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Wokeism: A Double-Edged Sword

The re-election of Donald Trump could paradoxically revitalize the concept of 'workness' in America, despite the Republican Party's anti-workness sentiment. Definitions and perceptions of 'woke' have evolved significantly since 2017, emphasizing awareness of societal issues, particularly in racial and social justice realms. The Stop Woke Act in Florida, while seeking to combat perceived wrongs in education, is emblematic of the contentious debate surrounding 'woke' culture. Furthermore, corporate marketing strategies, like Marks & Spencer's LGBT+ sandwich, illustrate the complexities of engaging with social justice themes, where such efforts can be perceived as either supportive or tokenistic.

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