Economist Podcasts
Woke croaks: “peak woke” has passed
Sep 27, 2024
Ainslie Johnstone, a data journalist at The Economist, and Sacha Nauta, the social affairs editor, explore the intriguing phenomenon of 'peak woke.' They discuss how wokeness, which thrived from 2015 to 2021, is now in decline, influenced by shifting public sentiment and backlash against radical ideas. The guests delve into generational perceptions of wokeness, its implications for institutional diversity, and its impact on the upcoming 2024 election. They also touch on the rise of the anti-woke movement and the evolving political messaging within the Democratic Party.
50:31
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Quick takeaways
- The term 'woke' has evolved into a divisive and politicized concept in America, reflecting broader societal tensions and ideological divides.
- Public sentiment on wokeness has declined since its peak in 2021-2022, indicating shifting attitudes towards social justice issues among Americans.
Deep dives
The Origin of 'Woke' in American Politics
Carmen Quiroga's experience in naming her breakfast cafe exemplifies the contentious nature of the term 'woke' in America. Initially perceived as a benign reference to awakening in the morning, the term ignited backlash from local conservatives, showcasing how deeply politicized the word has become. This encounter highlights a broader trend where 'wokeness' has morphed into a polarizing concept within American society, particularly among right-leaning groups who view it as representative of extreme leftism. Despite the outrage, Quiroga benefited from local support, reflecting a community divided but ultimately curious about the implications of such terminology.
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