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252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)
The Bootstrapped Founder
The Importance of Learning How to Write for Audience Building
Co-founders complement each other's skills, just like Casey and the speaker. Although some people mistakenly think it's a software service, it's actually an educational business. The speaker wonders if writing is necessary for audience building. While writing is vital, it can be optional for those who solely use podcasts. However, understanding the principles of writing is still important for effective communication. The speaker addresses common doubts about the importance of writing skills, often associated with nitpicky English teachers.
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