CAOS Framework: Concept, Audience, Offer, Sales

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Chaos framework helps determine whether you want a lifestyle business or a performance business. A lifestyle business focuses on fun, freedom, and flexibility while keeping it small and avoiding debt or investors. A performance business aims to become big and valuable with a high valuation, multiple employees, and the willingness to take on investors and debt. It's like deciding whether to build your dream home or a 10-story building to sell.

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Imagine having so many clients, you had to turn them away. This is the foundation of most successful businesses - to have people lining up wanting to buy your product and do business with you. Our guest today, Daniel Priestley, knows how to turn that into a reality. The term Daniel uses to describe this situation is "oversubscribed". Daniel is the founder of Dent Global, a company that operates across four continents, assisting businesses to stand out, scale up and make a positive impact. Daniel's book "Oversubscribed" is one of my most highlighted books and is the playbook I follow when thinking about how to create a business that outstrips your competition. Daniel's also written other insightful books, like 'Entrepreneur Revolution,' 'Key Person of Influence,' and '24 Assets,' each one of them offering insights on how to thrive in the modern business landscape. In this episode we talk about all things entrepreneurship and how to make $10k - $1M per month. I hope you enjoy the episode as much as I did :)

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