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Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

Business Breakdowns

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Innovative Lending Strategy and Customer Base of a Financial Giant

Bajaj Finance targets aspirational Indians who cannot access traditional bank loans or credit cards and offers no cost EMI loans for consumer durable products. Through partnerships with manufacturers like Samsung, Bajaj lends money at a discounted rate, ensuring a win-win situation for all parties involved. This strategy has helped Bajaj Finance acquire middle class and upper middle class customers through a unique and low-risk lending product, establishing the company as a leader in consumer durable lending in India.

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