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Competitive Advantage Through Hospitality
Businesses often focus on identifying their competitive advantage through product quality and brand strength, but over time, someone can always come up with something better. The speaker argues that the long-term competitive advantage lies in hospitality, investing in relationships, and making people feel connected to the company. By prioritizing how customers feel, businesses can achieve extraordinary impact and success.
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Todays show:
Will Guidara joins Jason to discuss the book Unreasonable Hospitality and how it relates to all businesses including startups (3:44), Will’s annual “The Welcome Conference” in NY (14:32), how the show The Bear lifted Will’s ‘NY street hotdog’ story and made it their own - which then led to his involvement with future seasons (36:19), and more!
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Timestamps:
(0:00) Will Guidara of Unreasonable Hospitality joins Jason.
(3:44) Important premises from the book Unreasonable Hospitality and how it relates to all businesses including startups.
(6:26) Will explains how it felt to see parts from his book appear on the hit show The Bear.
(8:13) Iconic examples of hospitality and how it can turn customers into advocates for your brand.
(10:04) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.
(11:08) Powerful examples of going above and beyond for your customer.
(14:32) Will’s annual “The Welcome Conference” in NY.
(20:57) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist
(22:13) Jason shares an anecdote of how he helps others.
(24:17) Will and Jason riff on interesting examples of unreasonable hospitality, including one that should exist for airplane passengers.
(30:44) LinkedIn Ads - Get a $100 LinkedIn ad credit at http://www.linkedin.com/thisweekinstartups
(32:12) A perspective shift that changes the value of call centers.
(36:03) How the show The Bear lifted Will’s ‘NY street hotdog’ story and made it their own - leading to his involvement for future seasons.
(40:21) Will feels that The Bear was able to craft and articulate his message spot on in one of their best episodes.
(42:22) How to gain from the addictive personality traits in the restaurant business.
(51:15) The “Chicken for Two” at the NoMad hotel.
(53:31) Breaking down the state of tipping culture and how its removal from Eleven Madison Park was highly successful.
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Check out Unreasonable Hospitality: https://www.unreasonablehospitality.com/
Sign up for Will’s newsletter: https://www.unreasonablehospitality.com/newsletter
Check out “The Welcome Conference”: https://www.thewelcomeconference.com/
Check out Will’s hospitality agency “Thank You”: https://www.thankyou.nyc/
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Follow Will:
LinkedIn: https://www.linkedin.com/in/willguidara/
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(10:04) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.
(20:57) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist
(30:44) LinkedIn Ads - Get a $100 LinkedIn ad credit at http://www.linkedin.com/thisweekinstartups
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
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Listen to the best highlights from the podcasts you love and dive into the full episode