The Arrival Fallacy

• People often fall victim to the "arrival fallacy," believing they'll be happy once they achieve a certain goal.
• This involves misjudging the intensity and duration of happiness derived from achieving goals.
• Even wealthy individuals experience this, constantly raising the bar for what will make them happy.
• They often fail to realize that previous achievements haven't brought lasting happiness, and continue chasing bigger goals.
• The fallacy highlights our flawed affective forecasting – while we can predict the direction of our emotions, we misjudge their strength and longevity.