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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
The Power of a Satisfying Ending
Emphasizing the importance of a satisfying ending in content creation is crucial. A great hook and valuable content can be overshadowed if the conclusion lacks impact. Just like the habit loop concept by Nir Eyal, where triggers lead to actions and rewards, content creators need to provide a fulfilling conclusion to keep audiences engaged. Failing to deliver a satisfying ending might deter listeners from returning for more content, as the trigger to engage again would be missing. It's a critical and often overlooked aspect that can significantly impact audience engagement in the long run.
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