"1 to 1000" | Scaling Startups with CEOs cover image

E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

"1 to 1000" | Scaling Startups with CEOs

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Exploring Pricing Strategies and Business Models in a Competitive Market

Startups are often advised to raise prices until it breaks, but the influx of venture capital has led to high cost structures. In the current landscape, companies may differentiate in competitive markets by focusing on making their pricing cheaper. This approach diverges from the traditional fast growth model but can lead to sustainable business models, exemplified by Atlassian's success in generating substantial free cash flow despite not fitting the typical high-growth pattern.

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