
013: Build a Community, Not an Audience with Gina Bianchini
The Nathan Barry Show
**Name your community or product according to its aspiration **
Naming a community based on its aspirational goals and accomplishments helps to shift focus from mundane details to impactful outcomes. Giving a group an aspirational title like 'Schmillionaires' creates a sense of belonging and motivates members to strive towards their desired achievements. By choosing a name that reflects where people want to be and what they aim to accomplish, the community fosters a positive and forward-thinking environment. This shift in focus from negative aspects to aspirational goals helps create a more engaging and desirable identity for the community, encouraging active participation and a sense of purpose.
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