
Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
People's Beliefs About Animals are Heavily Influenced by Those Around Them
When doing an individual interview, people can express radical beliefs without the influence of others. However, in a group setting, such as a focus group, hearing the beliefs of others can significantly impact their own beliefs. This influence can range from being reminded of their own beliefs to adopting new perspectives. Therefore, people's beliefs about animals are heavily influenced by those around them.
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