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Episode 177: The Evolution of User Research: A Conversation with Steve Portigal, Author of Interviewing Users

Product Thinking

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Getting Buy-In for User Research

Effective strategies to obtain buy-in for user research include presenting a clear plan highlighting what is known and what needs to be learned, addressing objections such as time, money, or fear of being wrong, and tying the pitch to overcoming specific objections. Engaging in planning activities like questions or assumptions workshops can help align research with solving identified problems rather than appearing as a solution searching for a problem.

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