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#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
Creator Science
The Challenges of Building Recurring Experiences
Building one-time experiences often result in positive endings, while recurring experiences can evoke negative feelings when canceled. Balancing the desire for ongoing relationships with the need for recurring revenue can be challenging. Some experiences, like knowledge-sharing platforms, benefit from being continuous, but members may still self-select out over time. It can be unsettling when loyal customers opt out, yet it could signify their growth and progression. Implementing thoughtful off-boarding strategies can help ease the emotional impact of customer departures and maintain a sense of connection.
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