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#13 How to manage stakeholders and foster alignment | Bruce McCarthy, author of Product Roadmaps Relaunched and Aligned
Scandinavian Product Podcast
Understand Stakeholders Like Customers
Identifying key influencers within an organization is crucial, as they often shape decision-making processes. Exploring the background of the CEO, such as their prior function, can reveal the underlying priorities and power dynamics within the organization. For instance, a CEO with an engineering background may focus on technical aspects, while one from a sales background may prioritize deals. Engaging in stakeholder mapping is essential, akin to customer discovery, to comprehend what matters to them. Adopting product research techniques—like defining jobs to be done and segmenting personas—will enhance the ability to navigate organizational politics effectively.
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