
274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
The Marketing Millennials
Adapt to Evolving Formats for Success
The process of discovering successful content involves a trial and error approach focused on adapting to changing video formats. The shift in consumer behavior from traditional YouTube videos to short, vertical formats like reels, TikTok, and shorts necessitates an evaluation of various content formats. Creators must prioritize both long-form 'hero' content and explore these emerging formats to capture audience engagement effectively.
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