Knowing Your Audience and Building Relationships

Summary: Lauryn and Michael Bosstick emphasize the importance of deeply understanding your audience and building genuine relationships with them. This involves identifying your ideal listener or consumer and consistently providing them with valuable content and products that resonate with their needs and interests, rather than trying to appeal to everyone.

• 🗣️ Specificity over Generality: Don't try to speak to everyone. Instead, focus on identifying your specific target audience. Lauryn even went as far as to visualize the details of her target audience, such as the nail polish they wear, to solidify this understanding.
• 🌱 Growth through Focus: As your brand grows, your target audience may evolve, but the key is to acknowledge and nurture this evolution, rather than trying to hold onto everyone. Gary Vee's approach is cited as an example, where he understands that his content resonates most with those starting their entrepreneurial journey.
• 💎 Value of Loyal Consumers: Don't abandon your loyal consumer base in pursuit of new audiences. These existing relationships are valuable and should be nurtured. It's a mistake to constantly chase new audiences while neglecting those who have already shown interest and engagement.
• 🪞 Authenticity & Humility: Acknowledge that not everyone will love you or your brand. Accepting this reality allows you to focus on those who genuinely connect with what you offer.
• 🎣 Deepening Engagement: Focus on building long-term relationships with your core audience, rather than chasing viral moments or fleeting attention. This involves consistently delivering value and fostering a sense of community.
• 🤝 Building Relationships: View your audience not as passive consumers, but as individuals with whom you have a relationship. Even without direct interaction, the consistent consumption of your content signifies a connection that should be valued and nurtured.

Key Takeaway: True success lies in understanding, connecting with, and serving a specific audience rather than trying to appeal to everyone. Build genuine relationships and nurture them consistently.