The Influence of the Netflix Culture Deck on HubSpot's Culture Code

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The Netflix culture deck had a significant impact on the management team at HubSpot.
HubSpot reached out to Patty McCord for advice on making their culture deck public.
Patty McCord provided valuable feedback on the HubSpot culture deck.
Reed Hastings, the CEO of Netflix, praised the HubSpot culture code.
Darmesh's work as a product developer was not finished.

Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

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