Creating a Unified First Impression

The hero section of a website serves to sell the product or company and convince visitors to spend more time. The above-the-fold section of a landing page should have a cohesive message that aligns with the brand. For example, Lemonade.com effectively integrates design elements like a bright pink call-to-action button, casual illustrations, and subtle animations to create a modern and friendly first impression that challenges traditional insurance stereotypes.