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Expert Erik Kennedy breaks down landing page design techniques on popular websites like Lemonade, Formcarry, Stella Domo, and Runway. Dive into creating top-notch hero sections, avoiding design mistakes, and showcasing testimonials effectively. Learn about the crucial first five seconds of a landing page, optimizing design with subtle animations, and enhancing layouts with typography and design elements.
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Quick takeaways
- Capture attention quickly on landing pages to combat distractions like Netflix and social media.
- Translate brand values into design elements like typography and colors for visual communication.
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Importance of Capturing Audience's Attention
When a reader arrives at a landing page, it's crucial to capture their attention within the first few seconds and convey the value offered. Every second on the page is a battle against distractions like Netflix and social media. The initial interactions must convince visitors that staying on the page is worthwhile by addressing their needs and the value provided.
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