20min chapter

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Erik Kennedy - Landing page techniques used by the pros

Dive Club 🤿

CHAPTER

Typography and Design Elements in Landing Page Layouts

This chapter provides an in-depth analysis of typography and design elements on landing pages, focusing on techniques such as the Slub pattern, letter spacing, and color contrast. The speakers discuss the importance of crafting meaningful headings, using visuals, and writing in a conversational tone to engage visitors effectively. They also touch on the significance of balancing design and content, exploring strategies like frame breaks and intentional spacing to enhance visual appeal and user experience.

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