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Russian Propaganda Shifts on Ukraine
Russian propaganda is evolving its narrative regarding the conflict in Ukraine by portraying Ukrainians as victims rather than perpetrators. The new approach aims to reconcile Russians to the prolonged war by emphasizing the idea that they are ultimately the good guys trying to save Ukrainians from a bleak existence. This shift suggests a move away from the unsuccessful triumphalist approach towards a more hopeful yet paternalistic narrative, indicating a strategic change in the messaging strategy to garner support for the war in Ukraine.