AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens
Pirate Wires
Aligning Perception with Business Goals
Align your desired perception with your business goals by understanding how you need to be perceived by different groups of people in order to achieve your objectives. In this case, the company aimed to recruit top tech talent and secure contracts. To achieve this, they needed to be perceived as competent, fast, and cost-effective by procurement decision-makers, while also being seen as exciting, mission-driven problem solvers by tech talent. Trying to become a universally beloved brand can lead to dilution of your mission and alienation of the core team members who joined the company for its original purpose.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode