10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens
Pirate Wires
Aligning Perception with Business Goals
Align your desired perception with your business goals by understanding how you need to be perceived by different groups of people in order to achieve your objectives. In this case, the company aimed to recruit top tech talent and secure contracts. To achieve this, they needed to be perceived as competent, fast, and cost-effective by procurement decision-makers, while also being seen as exciting, mission-driven problem solvers by tech talent. Trying to become a universally beloved brand can lead to dilution of your mission and alienation of the core team members who joined the company for its original purpose.
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