The Marketing Book Podcast cover image

461 Content Marketing Strategy by Robert Rose

The Marketing Book Podcast

NOTE

The Simon Cynics Start With Why

A man named Dan, who couldn't afford the company's software, became a valuable advocate by recommending them to five big clients. This shows the power of an audience and the need to treat them like customers. The conversation then shifts to discussing Simon Sinek's popular theory of starting with why. The importance of knowing your why is emphasized.

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