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TV Viewers Are Getting Old. Do Advertisers Care?
The Town with Matthew Belloni
Understanding the Age of Television Audiences
Television audience demographics show that while there is extensive coverage on cable news viewership, half of the audience consists of people over 70 years old, indicating that TV is not a mainstream source of news. Despite the dominance of age demographics like 25-54 or 18-49 in ad sales and network discussions, the majority of TV viewers are even older, with a median age of 56 to 66 for channels like TNT, Bravo, and HGTV. Sports programs attract a younger audience compared to shows like CBS's Blue Bloods with a median viewer age of 73, highlighting the disparity. The data reveals that traditional TV viewership skews towards older age groups, contrary to common perceptions and advertising strategies.
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