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TV Viewers Are Getting Old. Do Advertisers Care?
The Town with Matthew Belloni
Aging TV Viewership
- The median age of TV viewers is significantly older than commonly perceived, even exceeding the upper limits of traditional advertising demographics (25-54, 18-49).
- Cable news viewers are often over 70, highlighting the disconnect between media coverage and actual audience demographics.
- This trend extends to primetime series, with shows like 'Blue Bloods' boasting a median viewer age of 73.
- While sports programming attracts younger viewers, the overall viewership of many networks skews older, challenging conventional wisdom about TV consumption.
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