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#28: The Final Outbound Chapter: Sales Success with Kyle Norton
gtmPRO
Effective Cold Outbound Sales Approach
In a cold outbound sales environment, changing the call approach is crucial. Using pattern interrupts, such as local name drops, helps in gaining attention and credibility. Establishing relevance and delivering value proposition promptly is vital. Testing and refining scripts consistently enables understanding what works best, allowing for effective A-B testing and continuous improvement.
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