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Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Uncensored CMO
Distinctiveness Boosts Recall and Memorability
Distinctiveness plays a key role in boosting recall and memorability. Research showed that being distinct increases the likelihood of being remembered in a group. Standing out in one's environment by being different can significantly enhance memorability. This concept is exemplified by the success of Compare the Market in the marketing industry, where distinctiveness set them apart in a sea of similar utilitarian advertisements.
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