Rory Sutherland | Talebian Thinking Applied To Marketing
The Incerto Podcast
Desire Breeds Collective Insanity
The desire for certain products, particularly in fashion, often stems from societal pressures and perceived desirability rather than genuine need. This dynamic leads to feedback loops where the popularity of an item can escalate to a point of collective insanity, resulting in trends that prioritize innovation over actual improvement. The comparison of consumer habits between genders highlights these disparities, especially in how items like clothing are valued and sought after. Additionally, the fashion industry's constant cycle of novelty without functionality raises critical questions about consumer behavior and environmental impact.
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