The 4 Elements of Non-Obvious Thinking
SXSW Sessions
Innovative Thinking and Noticing Details
In 1968, Dick Fosbury revolutionized high jump by introducing the Fosbury flop, a technique where athletes jump backwards and perform a backflip over the bar. This innovative approach was made possible because athletes started landing on foam mats instead of the hard ground, allowing for new take-off and landing techniques. Fosbury's success highlights the importance of not only thinking outside the box but also paying attention to subtle details that can lead to groundbreaking innovations.
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