Best-selling author Rohit Bhargava shares insights on non-obvious thinking, highlighting the importance of embracing new perspectives and trends to anticipate the future. Topics include navigating challenges in a virtual work environment, uncovering insights in marketing, and the power of emotional engagement in problem-solving. Discover how combining diverse elements can lead to innovative products and the impact of unconventional thinking on success.
Non-obvious thinking involves identifying trends and isolating patterns to anticipate the future.
Embracing open-mindedness and seeking new perspectives can lead to personal growth and creativity.
Using the SIFT method, creating space, finding insights, shifting focus, and defining twists can stimulate non-obvious thinking for innovative outcomes.
Deep dives
Experience in Singapore
The speaker recounts a memorable experience in Singapore where they were scheduled for a book signing event. Despite some initial confusion at the bookstore, the speaker eventually managed to proceed with the book signing.
Unexpected Email Connection
Following a disappointing book signing where nobody attended, the speaker receives an unexpected email from a Hollywood producer who enjoyed their book. The email leads to a meeting invitation in Los Angeles, showcasing a contrasting turn of events.
Importance of Asking for Help
During the meeting with the Hollywood producer, the speaker struggles to respond when asked how they can be helped in return. This moment leads to a realization about personal limitations and a desire to embrace open-mindedness and seek new perspectives.
Initiating Non-Obvious Thinking
The experience with the Hollywood producer sparks a shift towards non-obvious thinking, prompting the speaker to start writing books and giving talks on non-obvious trends and insights. The focus shifts towards fostering creativity and breaking away from obvious thinking patterns.
Practicing Non-Obvious Thinking
The speaker introduces a method called SIFT, emphasizing the importance of creating space, finding insights, shifting focus, and defining twists to stimulate non-obvious thinking. Examples highlight the significance of observing details, curating ideas, and fostering unique perspectives for innovative outcomes.
What if you could see the world like a futurist and be a non-obvious thinker? After exploring the front lines of world changing trends and writing about them for more than a decade, this session will be the exclusive premiere of the new book, Non-Obvious Thinking (coming September 2024) from #1 Wall Street Journal best-selling author and founder and Chief Trend Curator at The Non-Obvious Company Rohit Bhargava.
Going beyond offering the usual secretive futurist's tour of emerging trends and scenarios, this session will reveal what it takes to identify trends for yourself and isolate patterns the way futurists do. Based on his own successful work teaching tens of thousands of professionals how to be non-obvious thinkers who anticipate the future, this talk will open the Non-Obvious playbook and reveal exactly how to curate and leverage trends for yourself to help you win in 2025 and beyond.
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