8min chapter

SXSW Sessions cover image

The 4 Elements of Non-Obvious Thinking

SXSW Sessions

CHAPTER

Uncovering Insights Through Non-Obvious Thinking

Exploring the power of non-obvious thinking in marketing and advertising, referencing successful campaigns like Airbnb and Dove. The chapter also delves into the concept of curating ideas and trends, drawing parallels to the meticulous work of museum curators.

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