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“It’s the mistake EVERY business makes” Rory Sutherland

Nudge

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Balance Logic with Creativity for Greater Success

The advancement of technology has disproportionately enhanced the left side of the brain, primarily emphasizing analytical skills and decision-making based on existing data while neglecting the right side's creative and imaginative capabilities. This imbalance is not just a personal issue but reflects a broader trend in organizations that prioritize data, metrics, and KPIs over creative thinking. Although this data-driven approach can yield benefits, a more effective strategy involves integrating analytical and creative thought processes. Embracing failures as learning opportunities can facilitate this balance, encouraging a culture of experimentation and risk-taking. Books like 'Thinking in Bets' by Annie Duke highlight the importance of assessing potential outcomes to harness creativity alongside analytical thinking.

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