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Leveraging Data Clean Rooms with Jed Clevenger, VP of Growth and Analytics at Indeed

The Data Cloud Podcast

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Transitioning to a Cookieless World

In preparation for a future without tracking cookies, our analytics labs team has been exploring clean room technology. The industry is moving away from cookies due to privacy concerns, so we are finding new ways to target users in a privacy-safe manner. Working with trusted partners like Kulu and Disney, we securely share first-party data with a third-party platform to match user attributes and analyze marketing impact.

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