The Data Cloud Podcast Leveraging Data Clean Rooms with Jed Clevenger, VP of Growth and Analytics at Indeed
6 snips
Nov 28, 2023 Jed Clevenger, VP of Growth and Analytics at Indeed, discusses bridging the gap between business and technology, cross-functional teams working together, and secure data sharing through clean room technology. They explore the effectiveness of direct mail for acquiring new businesses and the partnership between Indeed and Snowflake for secure data sharing. They also discuss the importance of understanding both creativity and math in driving growth and enhancing storytelling techniques for marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Data Analytics and the Uncertainty in the Economy
02:51 • 4min
Scale Channels and the Power of Testing
06:26 • 8min
Indeed's Journey with Snowflake and Clean Room Technology
14:50 • 14min
Bridging Creativity and Math for Marketing Impact
29:05 • 2min
The Intersection of Data Analytics and Creativity in Marketing
31:02 • 2min