The Data Cloud Podcast

Leveraging Data Clean Rooms with Jed Clevenger, VP of Growth and Analytics at Indeed

Nov 28, 2023

Jed Clevenger, VP of Growth and Analytics at Indeed, discusses bridging the gap between business and technology, cross-functional teams working together, and secure data sharing through clean room technology. They explore the effectiveness of direct mail for acquiring new businesses and the partnership between Indeed and Snowflake for secure data sharing. They also discuss the importance of understanding both creativity and math in driving growth and enhancing storytelling techniques for marketers.

33:21

Creator website

Episode guests

Jed Clevenger

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Quick takeaways

Jed Clevenger bridges the gap between business and technology, enabling a holistic approach to marketing strategy and creative direction.

Indeed leverages their massive scale and rich data to track macroeconomic trends and provide valuable information to clients in uncertain economic times.

Deep dives

Indeed's Mission and Business Model

Indeed's mission is to help people get jobs by making hiring simpler, easier, and faster. They focus on matching job seekers to the right jobs and offering a free platform for job seekers while generating revenue from businesses who list and promote job listings on the platform.

Transitioning to a Cookieless World

01:48

Introduction

3min

Data Analytics and the Uncertainty in the Economy

4min

Scale Channels and the Power of Testing

8min

Indeed's Journey with Snowflake and Clean Room Technology

14min

Bridging Creativity and Math for Marketing Impact

2min

The Intersection of Data Analytics and Creativity in Marketing

2min

In this episode, Jed Clevenger, VP of Growth and Analytics at Indeed, shares with us how he bridges the gap between business and technology, how cross-functional teams can and should work together, and the way Indeed is partnering with companies like Hulu and Disney for secure data sharing through the use of clean room technology.

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