Leveraging Data Clean Rooms with Jed Clevenger, VP of Growth and Analytics at Indeed
Nov 28, 2023
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Jed Clevenger, VP of Growth and Analytics at Indeed, discusses bridging the gap between business and technology, cross-functional teams working together, and secure data sharing through clean room technology. They explore the effectiveness of direct mail for acquiring new businesses and the partnership between Indeed and Snowflake for secure data sharing. They also discuss the importance of understanding both creativity and math in driving growth and enhancing storytelling techniques for marketers.
Jed Clevenger bridges the gap between business and technology, enabling a holistic approach to marketing strategy and creative direction.
Indeed leverages their massive scale and rich data to track macroeconomic trends and provide valuable information to clients in uncertain economic times.
Deep dives
Indeed's Mission and Business Model
Indeed's mission is to help people get jobs by making hiring simpler, easier, and faster. They focus on matching job seekers to the right jobs and offering a free platform for job seekers while generating revenue from businesses who list and promote job listings on the platform.
The Role of Data Analytics in Dealing with Uncertainty
Indeed leverages their massive scale and rich data to track macroeconomic trends and analyze the overall labor market. They use data analysis and insights to help advertisers and users on the platform understand the specific trends within the labor market. This allows them to navigate uncertain economic times and provide valuable information to their clients.
Jed Clevenger's Role in Business and Marketing
Jed Clevenger is the VP of Growth and Analytics at Indeed. His role involves bridging the gap between business and technology. He oversees growth marketing and marketing analytics, working with cross-functional teams dedicated to job seekers and employers. This allows for a holistic approach to marketing strategy, analytics, and creative direction.
Data Analytics in Marketing and Recruiting
Data analytics has transformed the marketing and recruiting landscape. Marketers now rely on data-driven insights to target users off-platform, leveraging first-party data to optimize their campaigns across various networks. Additionally, advancements in AI and machine learning have revolutionized creative iteration, enabling marketers to iterate and optimize their ads for maximum impact.
In this episode, Jed Clevenger, VP of Growth and Analytics at Indeed, shares with us how he bridges the gap between business and technology, how cross-functional teams can and should work together, and the way Indeed is partnering with companies like Hulu and Disney for secure data sharing through the use of clean room technology.
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