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8min chapter
Leveraging Data Clean Rooms with Jed Clevenger, VP of Growth and Analytics at Indeed
The Data Cloud Podcast
Scale Channels and the Power of Testing
In this chapter, the speakers discuss the concept of scale channels, such as SEM, SEO, and direct mail, and highlight the effectiveness of direct mail for acquiring new businesses. They emphasize the importance of constantly testing and exploring new channels while focusing on proven strategies.
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