Marketing is Essential for Clarity

Analyzing search terms used on learning management systems (LMS) can provide insights into how learners seek relevant content. Recognizing common terminology allows for better alignment of resources with user understanding. While certain topics like GDPR are widely recognized, others may create confusion for those outside of Learning & Development (L&D). It's crucial to present these topics in a way that is accessible to all users. Consequently, involving marketing from the beginning of the content development process ensures that clarity and relevance are prioritized, enhancing the overall learning experience.