The Diary Of A CEO with Steven Bartlett cover image

E43: Nir Eyal - How to Become Indistractable

The Diary Of A CEO with Steven Bartlett

NOTE

Why Don't We Do the Things That We Want to Do?

Having a feeling does not necessarily mean that the universe is trying to tell you something; it could be an internal trigger./nUncomfortable emotional states are the root cause of distraction and all human behavior./nWe procrastinate and lack impulse control because we seek the easiest way to get psychological relief./nThe brain utilizes discomfort to drive human behavior, not just pleasure or pain./nThe brain has separate neural circuits for liking and wanting, with the wanting system reminding us of pleasurable experiences with a painful prod.

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