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How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
Building Brand Resonance Over Time
The process of establishing a new brand and methodology takes time, around five to seven years, to really become entrenched in people's minds. In the marketing landscape, major platforms like Blogger, Google, Facebook, and Twitter took years to solidify their dominance before the concept of inbound marketing emerged around 2008. To achieve clarity in branding and methodology, one must wait for the ongoing changes to settle, ensuring deep resonance with the audience. Currently, with significant changes still unfolding, it might take three to seven more years before a new approach can be effectively established.
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