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010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
Sweat Equity by Marketing Examined
Brand Heritage and Evolution
Brand heritage plays a crucial role in a brand's evolution. Established brands have the leeway to experiment and try new things as their heritage can act as a safety net. These brands can easily transition back to their classic offerings if needed. On the other hand, newer brands need to carefully balance innovation with respecting their heritage in order to maintain credibility and avoid being perceived as 'washed'. The heritage of a brand influences consumer perception and expectations regarding aesthetics and quality.
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