LinkedIn: A Prime Platform for Sales Conversations

LinkedIn is a prime platform for sales conversations as people actively use it in their buying journey, researching sales reps for social proof and credibility. Users on LinkedIn are in a learning mode, seeking solutions to their problems, making them open to sales conversations. In contrast, platforms like Instagram and TikTok are not work-related, making them less suitable for sales conversations. With 135 million daily active users on LinkedIn and only 5.2% creating original content, there is ample opportunity for visibility and reaching a receptive audience.