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The Fundamentals of Design Process
Design is centered around desirability, distinguishing it from business, which focuses on viability, and engineering, which emphasizes feasibility. A key aspect of design involves assessing whether something is wanted in the world, leading to the need for understanding user desires. This process requires externalizing work to gain insights, which involves observing current usage patterns, engaging with individuals facing challenges, and employing prototyping to validate assumptions and identify areas for improvement. Feedback plays a crucial role in refining the design, making it a dynamic and iterative journey that continues to evolve.
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