The Role of AI in Creative Work: Necessity vs. Vitality

AI plays a significant role in creative work, especially when the task is not critical or vital. For generic tasks, such as creating an image for less significant projects, AI can be a viable option. However, for critical and high-stakes tasks—like designing a cover for a magazine or important website visuals—human designers are preferred to ensure originality, alignment with the brand's vision, and differentiation. The reliance on AI substitutes in less impactful areas indicates that the more routine and formulaic creative tasks, such as background music for stores or simple coding, are likely to face automation. This raises concerns about job displacement, as AI is increasingly capable of taking over roles that do not require deep creative insight or detailed customization. Ultimately, the balance between using AI and human creativity hinges on the importance of the task at hand, where particularly unique and impactful creations should be entrusted to human expertise.