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#148 - Startup School Week 7 Recap - Kevin Hale on Conversion Rates and Pricing
Y Combinator Startup Podcast
The Pricing Thermometer
The concept of the pricing thermometer explains the interplay between cost, price, and value in determining the success of a startup. The margin between price and cost determines the drive to sell, while the gap between price and value influences customer incentive to buy. Pricing strategies can be approached by starting with either the cost or the desired price.
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