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Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends
Marketing Against The Grain
Embrace the Power of Influencers
The shift in marketing strategies over the past couple of years highlights the growing significance of influencer marketing, particularly on platforms like Instagram. Influencers are now at the center of marketing conversations, underscoring the need for effective measurement tools. The current inefficiencies in the influencer marketing ecosystem, illustrated by manual analytics reporting processes, reveal a substantial opportunity for improvement. With the influencer marketing industry valued at $24 billion, the potential for enhanced efficiency and analytics could revolutionize the space. Investing in solutions that streamline influencer marketing processes can unlock even greater possibilities for brands.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode