
S5 E6: Paid Social Strategies That Will Make or Break Your Business
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The Impact of Positive Feedback on Ads and Facebook Moderation
Getting positive feedback right from the beginning is crucial for ad performance on Facebook. It leads to cheaper CPC and CPM, improving the ad's lifespan. Some marketers even test multiple identical ads to identify the one with the best feedback. Positive feedback ensures a lower cost per acquisition (CPA) for an extended period compared to negative feedback. It's important for advertisers to recognize what works and focus on creating lasting content.
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