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$100M Leads Audiobook Part 11 – Advertising in Real Life and The Roadmap | Ep 596
The Game w/ Alex Hormozi
Investing in Testing: Learning by Doing
I learned that instead of relying on courses to learn something new, I have to test new ideas and campaigns by spending a percentage of my revenue. Whenever one of these tests is successful, it greatly benefits my business and myself. So, I should allocate a portion of my advertising budget as an investment in my education and be open to failure.
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