The Game with Alex Hormozi Part 11: Advertising in Real Life and The Roadmap | $100M Leads Book
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Aug 19, 2023 Dive into the world of advertising where experimentation reigns supreme! Discover a one-page advertising plan that can supercharge lead engagement. Learn the importance of perseverance in navigating unpredictable marketing landscapes. Explore clever techniques for converting leads into loyal customers, and embrace community spirit as a vital aspect of entrepreneurial success. Get ready to elevate your business strategy with insightful resources designed to drive growth and ambition!
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Flyers and Mercedes
- Alex Hormozi tried using flyers to advertise his gym, but only received one complaint about a scratched car.
- This taught him the importance of testing volume in advertising.
Test With Volume
- Test advertising campaigns with sufficient volume to determine effectiveness.
- Alex Hormozi learned this after putting out only 300 flyers and getting insignificant results.
Effort vs. Volume
- Advertising success requires consistent, long-term effort, not just doing your best.
- Alex realized he was doing only a tiny fraction of the work needed.
