In this podcast, Alex discusses advertising and the importance of volume and testing. He provides a one-page advertising plan for getting engaged leads. The podcast also covers writing their book, giving back, and resources for entrepreneurs.
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Quick takeaways
Consistent testing and learning are crucial in advertising to discover what works best and achieve better results.
Embracing an 'Open to Goal' mindset in advertising can unlock higher levels of effort and drive, leading to overcoming obstacles and reaching desired results.
Deep dives
Rolling the Dice of Advertising
The podcast episode explores the concept of advertising as a game of rolling the dice. It emphasizes the importance of rolling the advertising dice, taking persistent and consistent action, and not quitting when faced with initial failures. The analogy of rolling a dice with green and red sides is used to illustrate the idea that the more times you roll the dice, the greater the chances of hitting green and achieving success. It highlights the significance of maximizing advertising efforts, testing different strategies, and learning from every test to achieve better results. The episode also discusses the stages of scaling advertising, ranging from reaching out to friends and acquaintances to hiring executives to handle advertising activities. Overall, the episode encourages entrepreneurs to have patience, take massive action, and persevere in their advertising endeavors to achieve success.
The Power of Open to Goal
The podcast episode introduces the concept of 'Open to Goal' as a mindset and approach in advertising. It emphasizes the importance of committing to the work until a specific number of outcomes are achieved, rather than focusing on a set number of actions. The episode suggests that by embracing the 'Open to Goal' mindset, entrepreneurs can unlock a higher level of effort and drive, enabling them to overcome obstacles and reach their desired results. It shares practical tips, such as waking up early, getting right to work, and having dedicated blocks of uninterrupted work time, to maximize personal work capacity. It also encourages entrepreneurs to set clear daily goals, fill out a one-page advertising checklist, and consistently take daily actions to achieve advertising success.
Testing, Learning, and Scaling in Advertising
The podcast episode highlights the importance of testing, learning, and scaling in advertising to achieve greater success. It shares a personal story of the host's experience with flyers and the lesson learned from not doing enough testing. The episode emphasizes the need to test various advertising methods, platforms, audiences, and messaging to discover what works best. It encourages entrepreneurs to set clear advertising goals, commit to doing more, and not shy away from spending time, effort, and resources on testing new campaigns, channels, and ideas. The episode also discusses the significance of refining advertising strategies, embracing volume in advertising efforts, and constantly seeking ways to improve and optimize results.
The Roadmap to $100 Million Leads
The podcast episode provides a roadmap and a step-by-step approach to achieving $100 million leads in advertising. It outlines the different levels of advertising, from reaching out to friends and acquaintances to hiring experienced executives to handle advertising activities. The episode highlights the importance of consistent effort, scaling advertising, and realizing the need for a strong product and referrals. It emphasizes the significance of investing in a dedicated team, advertising on multiple platforms, and expanding the business's reach and influence. The episode concludes with a reminder of the long-term commitment and effort required for business growth, encouraging entrepreneurs to persevere and continually strive for greater success.
“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.