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How We Got Our First 100 Customers (No Bulls**t, Specific Details)

My First Million

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Creating Value through Innovative Partnerships

The speaker describes a strategy of identifying stranded coal using geographic surveys, offering landowners a no-cost opportunity to increase the value of their land, and sharing in the upside if successful. This approach mirrors a gym launch strategy where a marketer offered to increase sales by $100,000 and share the incremental revenue in return for a fee. Both examples highlight the potential of offering value-creating partnerships with minimal risk for the other party.

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