E057: Operators in Session with Cherene Aubert
OPERATORS
Balance Brand and Performance for True Customer Connection
Successful branding hinges on balancing performance with a genuine focus on customer experience. Many brands fall into a routine of using well-known tactics that become clichéd and ultimately ineffective. To stand out, brands must internalize what truly resonates with customers, emphasizing the value they provide and their distinct market position. Creating a passionate customer base that promotes the brand can lead to significant growth, akin to a flywheel effect. Companies need to understand and articulate their identity to their customers, cutting through market noise to capture attention.
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