20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Choosing the Right North Star Metric for Startup Growth Model
Startups should begin mapping their growth model by identifying a North Star metric that reflects value delivered to customers and encompasses the entire funnel, avoiding metrics that could be manipulated without adding real business value. The biggest mistake is choosing revenue or profits as the North Star, as they can be achieved through methods that don't necessarily contribute to customer value. Instead, focusing on metrics related to customer behavior like weekly active users or usage frequency can drive discussions and alignment among different functional heads within the startup. By tracking user behavior metrics in cohorts and ensuring they increase over time, startups can gauge customer satisfaction and growth effectively.
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