Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
How to Reboot Your App
Despite having achieved success with millions of users, the creators of a dating app decided to focus solely on developing a new version, neglecting the existing app. As a result, user numbers dwindled for almost a year and funding became difficult to secure. Taking a risk, the creators opted to not touch the existing app and pour all their efforts into the new version, eventually finding success.
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